Washington [US], October 17, 2025: US President Donald Trump on Thursday announced two major policy measures aimed at making in vitro fertilization (IVF) treatments more affordable and accessible, fulfilling one of his key campaign pledges.
Addressing the media from the Oval Office, Trump said that his administration will issue new guidance enabling employers to include IVF benefits in their company health insurance plans. Additionally, he unveiled an agreement with pharmaceutical giant EMD Serono to substantially reduce the prices of fertility medications.
The guidance, prepared jointly by the Departments of Labor, Treasury, and Health and Human Services (HHS), will allow employees to opt for IVF coverage in a manner similar to dental or vision plans.
Officials clarified that participation would remain voluntary for employers and implementation could take time depending on company insurance structures and contributions, The Hill reported.
Highlighting the drug pricing agreement,
Trump said, “EMD Serono, the world’s largest manufacturer of fertility drugs, has agreed to provide major discounts on all fertility medications sold in the United States.”
EMD Serono’s Vice President for Fertility and HIV/Endocrinology, Libby Horne, confirmed that the company would offer an 84% discount on several fertility drugs, including Gonal-F. She also revealed that another drug, Pergoveris—already available in Canada, Europe, and Asia—has been submitted for review under the FDA’s National Priority Voucher program.
Trump credited Senator Katie Britt of Alabama for championing the expansion of IVF access. “This is the most pro-IVF action any president in US history has taken,” Britt said during the announcement at the Oval Office.
The initiatives build upon a February executive order in which Trump directed federal agencies to identify ways to lower IVF costs. Currently, one IVF cycle can cost between $15,000 and $20,000, a financial burden Trump frequently cited on the campaign trail.
The issue of IVF drew national attention last year after the Alabama Supreme Court ruled that frozen embryos could be considered children, prompting several fertility clinics to halt operations. The state legislature later passed measures protecting IVF providers.
Trump said his administration’s approach combines expanded insurance access with reduced drug costs to make fertility treatments more affordable. He reaffirmed his commitment to supporting families pursuing IVF, describing the policy as “a vital step toward helping more Americans experience the joy of parenthood.”
